Ship per-account ABM campaigns at retainer-friendly volume.
Stop burning eight hours per personalised landing page. Generate two hundred of them in an afternoon. Your clients see real 1:1 - and your team keeps its hours for strategy, not pixel-pushing.
Personalisation should scale faster than headcount.
Most ABM agencies cap personalised volume at the top fifteen accounts because the per-page production cost makes the rest unprofitable. Four reasons it stays that way.
Eight hours per personalised page
One designer plus one copywriter plus eight hours equals one landing page. Multiply by 200 accounts and you're looking at a quarter of headcount on production work.
Strategy hours go to pixel-pushing
Your senior people end their week resizing logos and rewording proof points instead of running the next campaign brief - the work clients actually pay you for.
Personalisation tops out at the easy ten
You ship the long-tail accounts on a templated lookalike because the per-account budget never stretches that far. Half the list never sees true 1:1.
Quality drift across long campaigns
Three writers, three voices. By account 80, the pages stop sounding like one brand. Without a critic in the loop, you only catch it when the client does.
Same scope. A fraction of the time.
One designer + one copywriter, eight hours per page.
- - Brief, asset hunt, draft, review, ship - per account
- - 200 accounts = approximately 1,600 production hours
- - Senior strategy time spent on production drift
- - Quality drifts across long campaigns
Brief once, upload list, review, launch.
- - Brand DNA captured per client, reused per account
- - 200 accounts = one afternoon of generation + review
- - Strategy time stays on strategy, not on production
- - Vision critic + fact-checker in the loop on every page
One brief per client. Hundreds of personalised pages per campaign.
The shape of an agency engagement on Relish Demand: client onboarding, account list, generated pages, reviewed and live.
Brief once per client
Their voice, their proof points, their ICP. The brief is the campaign - we hold the brand DNA so every account renders on-pitch.
Drop the account list
Hundreds of target accounts in one upload. Per-account framing, brand-DNA matching, six narrative variants - all generated in one batch.
Review, then launch
Vision critic flags any outlier. You spot-check ten, batch-approve the rest. Live before the standup is over.
Give your senior team their week back.
20-minute walkthrough. We'll generate a sample personalised page for one of your real client's accounts and walk you through how the engine fits a retainer model.